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Pure T Shirt Bra

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Pure Balconette Underwire Bra

Was $59.95 Now $35.97

Pure T Shirt Bra

Was $69.95 Now $41.97

Pure T Shirt Bra

Was $69.95 Now $41.97

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Strip Balconette Underwire Bra

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Elle's Edits

Bra Fit Guide

Bra Fit Checklist

Did you know that 80% of women are wearing the wrong bra size? All too often we choose cups that...

Bra Fit Guide

How to take care of your bras

Guilty of throwing your bras in the washing machine? Or folding them in half and stuffing them in your drawer?...

Styling

Festival Fashion Trend: Underwear As Outerwear

Looking for festival fashion inspo? Underwear as outerwear is this season's hottest trend. And with summer shaping up to be a...

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Elle's Edits

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Size Guide

Find your best fit.

Size Guide

Knickers

CM IN

Size	Hip	Waist
XS (8)	92 - 97	59 - 64
S (10)	97 - 102	64 - 69
M (12)	102 - 107	69 - 74
L (14)	107 - 112	74 - 79
XL (16)	112 - 117	79 - 84

Size	Hip	Waist
XS (8)	36 - 38	23 - 25
S (10)	38 - 40	25 - 27
M (12)	40 - 42	27 - 29
L (14)	42 - 44	29 - 31
XL (16)	44 - 46	31 - 33

Bodysuits, Camis & Chemises

CM IN

Size	Hip	Waist	Underbust	Cup
XS (8)	92 - 97	59 - 64	62 - 67	AA - B
S (10)	97 - 102	64 - 69	67 - 72	A - C
M (12)	102 - 107	69 - 74	72 - 77	B - C
L (14)	107 - 112	74 - 79	77 - 82	B - D
XL (16)	112 - 117	79 - 84	82 - 87	C - D

Size	Hip	Waist	Underbust	Cup
XS (8)	36 - 38	23 - 25	24 - 26	AA - B
S (10)	38 - 40	25 - 27	26 - 28	A - C
M (12)	40 - 42	27 - 29	28 - 30	B - C
L (14)	42 - 44	29 - 31	30 - 32	B - D
XL (16)	44 - 46	31 - 33	32 - 34	C - D

Soft Cup Bras

CM IN

Band Triangle Cup
UK/USA	30	32	34	36	38
AUS	8	10	12	14	16

Underband (cm)
	62 - 67	67 - 72	72 - 77	77 - 82	82 - 87
A	S	S/M	M	L	XL
B	S	S/M	M	L	XL
C	S	S/M	M	L	XL
D	S	S/M	M	L	XL

Underband (in)
	24 - 26	26 - 28	28 - 30	32 - 34	34 - 36
A	S	S/M	M	L	XL
B	S	S/M	M	L	XL
C	S	S/M	M	L	XL
D	S	S/M	M	L	XL

Bra size calculation chart

CM IN

UK/USA	30	32	34	36	38
AUS	8	10	12	14	16

Overbust Measurement (cm) Measure Firmly
	62 - 67	67 - 72	72 - 77	77 - 82	82 - 87
Overbust Measurement (cm) Measure Loosely
AA	72 - 75	77 - 80	82 - 85	87 - 90	92 - 95
A	75 - 77	80 - 82	85 - 87	90 - 92	95 - 97
B	77 - 80	82 - 85	87 - 90	92 - 95	97 - 100
C	80 - 82	85 - 87	90 - 92	95 - 97	100 - 102
D	82 - 85	87 - 90	92 - 95	97 - 100	102 - 105
DD	85 - 87	90 - 92	95 - 97	100 - 102	105 - 107
E		92 - 95	97 - 100	102 - 105	107 - 110
F		95 - 97	100 - 102	105 - 107	110 - 112
F			102 - 105	107 - 110	112 - 115
G			105 - 107	110 - 112	115 - 117

Overbust Measurement (in) Measure Firmly
	24 - 26	26 - 28	28 - 30	30 - 32	32 - 34
Overbust Measurement (in) Measure Loosely
AA	28 - 29	30 - 31	32 - 33	34 - 35	36 - 37
A	29 - 30	31 - 32	33 - 34	35 - 36	37 - 38
B	30 - 31	32 - 33	34 - 35	36 - 37	38 - 39
C	31 - 32	33 - 34	35 - 36	37 - 38	39 - 40
D	32 - 33	34 - 35	36 - 37	38 - 39	40 - 41
DD	33 - 34	35 - 36	37 - 38	39 - 40	41 - 42
E		36 - 37	38 - 39	40 - 41	42 - 43
F		37 - 38	39 - 40	41 - 42	43 - 44
F			40 - 41	42 - 43	44 - 45
G			42 - 43	44 - 45	46 - 47